Please see the prior day's posting for Mobile Marketing Commandment 1-3.
4. Thou shall only create a mobile app if there is a valid reason to do so.
Mobile websites and mobile apps serve a distinctly different function. Mobile websites are typically used when someone wants quick and easy information while in a mobile context. Mobile apps are downloaded onto phones and tablets when the end user plans on using the functionality of the app repeatedly. Therein lies the power of the mobile app. Repeat use.
The only reason you need to create a mobile app for your business is when you can provide a reason for your customers to want to use it again and again and again.
5. Honor your mobile campaigns by marketing them fully and accurately.
Mobile marketing does not work in a vacuum. You must integrate it with your other marketing efforts in order for it to succeed. Robust marketing of your mobile marketing campaigns is required. As an example, if no one knows about your SMS text messaging campaign then they will not opt-in for it. If no one opts in, then you will get poor results when you send out your messages.
6. Mobilize thy email.
The number of people who check their email from their mobile phones is off the charts. Make sure that any email you send is readable on their tiny screen because you never know which email will be opened there instead of on a full size monitor.
7. Thou shall not ignore mobile, for thy neighbor won’t.
Just because you don’t send text messages or don’t use your phone to go online doesn’t mean that your customers don’t. The reality is that they do. And ignoring what your customers are doing is really just not smart.
Your competitors may not be ignoring mobile. If your business isn’t accessible via mobile to your customers, your competitors might be.
Next episode includes the last 3 Mobile Marketing Commandements.
Blog posted by John Utz, Local Mobile Marketing Expert at Local Mobile Profits Inc.
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