The 10 Commandments of Mobile Marketing

Not that I am comparing myself to Moses, but I am taking on the responsibility of writing out the 10 Commandments of Mobile Marketing.

And while they are not being presented to you on a stone tablet, it would be wise to consider these as set in stone if you want to succeed in mobile marketing.

1. Thou shall not send mobile spam.

Sending unwanted text messages is mobile spam. Plain and simple, it is wrong and it is stupid. Your customers do not want mobile spam from you. Strangers do not want mobile spam from you. Doing it can place your company at risk of legal action.

No sending mobile spam, really.

2. Thou shall only cause mobile action with QR Codes.

The only type of device on the planet that can scan mobile action codes (like QR Codes, Microsoft Tags, Snap Tags, etc.) are mobile ones. Therefore, the action that is caused by scanning the code absolutely must be MOBILE-FRIENDLY. Do not send a mobile code scanning visitor to a desktop size site.

The person scanning that code is on a mobile device with 100% certainty. Why would it even remotely make sense to send them to a desktop site that is unreadable and unactionable? It is a waste of their time and your money.

Worse, if marketers keep sending mobile visitors to desktop sites then it will kill QR codes as an effective marketing tool. People will stop scanning them, knowing they are usually a huge time waste.

3. Mobilize thy site.

Whether you know it or not, you are getting mobile visitors to your website. Trust me, no matter how powerful and awesome their phone is, they want to have a mobile friendly version when they get there. Make sure your site works for your mobile visitors. And give them a way to access your full site in case they need it.

Stay tuned in for the tomorrow's continuation of The Ten Commandments of Mobile Marketing.

This blog is presented by John Utz, local mobile marketing expert Local Mobile Profits Inc. You can contact me at 888-931-1175.